Shifts in geopolitics, technology and economics are influencing how family offices adapt to manage uncertainty and position themselves for sustained success. The 2025 North America Family Office Report—published by RBC and Campden Wealth—explores this landscape by examining 144 responses from family offices primarily across Canada and the United States, offering comparisons to global peers.
Highlights
- The AI opportunity: AI use is expanding in family offices, particularly in assisting with investment reporting and research.
- Strategy shifts: Expected returns for 2025 average 5%, with only 13% of family offices expecting returns to exceed 10%.
- Investments: Private markets account for 29% of the average family office portfolio in 2025, down slightly from 30% last year.
- Talent priorities: More than 90% of family offices report difficulty recruiting, and nearly 50% cite retention as an ongoing concern.
- Tech-based reporting: Family offices are steadily replacing manual reporting with automated tools, with adoption rising to 69%, up from 46% in 2024.
“North American family offices are navigating a mix of market uncertainty, rapid technological change and evolving priorities. The 2025 report highlights how offices are adapting by embracing innovation, refining strategies and exploring new ways to strengthen operations.”
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