Paula Murphy Ives, Managing Director of Social Capital & Impact for the RBC Enterprise Strategic Client Group, discusses the benefits of a social impact approach to philanthropy for family offices:
- Offers a more structured, strategic method of giving
- Provides a sense of unity, purpose and satisfaction
- Aligns with the family office’s values and philosophy
- Enables families to solve real global or community problems
“The social impact approach to philanthropy looks at the entire enterprise.”
Paula Murphy Ives
RBC Enterprise Strategic Client Group
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